Built around 30 years of outdoor life experience, we opened our doors as Wilson Outdoor Company in 2023, providing the Chesapeake Bay area and beyond with unique apparel to enhance their outdoor activities.
Though well-known for unique, handmade baits developed for both brackish and waters, our line of apparel with original, hand-drawn artwork is made to create a legacy—a way to connect generations, to pass down a sense of place, or to spark something in others that’s bigger than just wearing a shirt.
We want to share our experiences, and also invite others into our world—into a deeper appreciation of nature and a more mindful approach to how we engage with it. We are offering a window into something you may not fully understand or appreciate until you see it through our eyes. Our transformation, from sketch to design to story, is an expression of wanting to inspire change, not just in how people dress, but in how they view the world around them. We are always on the hunt for new adventures and absorbing new techniques, as well as top-notch gear to share with you!
Owners Will and Matt share an equal amount of passion both fishing and hunting. They have a wealth of knowledge both commercially and recreationally in both fields.
